Nonprofit News Blog
What's new, interesting, or odd in nonprofit news.
Tracy is now a regular blogger for NonProfit PRO. Link to the new location! You can also check out blogs from other nonprofit contributors on NonProfit PRO, which specializes in "tactical leadership and strategy for the modern nonprofit".
Does your organization have a Crisis Communications Plan? This is a great article on how to prepare for and react to emergencies in a way that will result in continued trust in your ability to deliver on your mission. The only thing i would add to it is to know your thresholds - at what "level" of emergency or crisis is what type of response "activated"? When I did Disaster PR for American Red Cross, we had very defined thresholds of crisis communication; we knew when each type of communication should happen. A crisis doesn't have to be as big as a natural disaster to activate your crisis communications response.
Check out Nonprofit Quarterly's take on how nonprofits are helping in the aftermath of the act of terror and hate in Orlando in the article Orlando’s Angel Wings Project Pits the Spirit of Nonprofit Sector Against Hate. I believe they are right that nonprofits always can be counted upon to step up when tragedy strikes. What nonprofits must get better at, however, is accounting for funds and spending after large sums of money are raised in response to disaster. (For example, American Red Cross is currently having to prove sound spending to the Senate with regards to funds raised after the earthquake in Haiti in 2010). It can be even more difficult when a relatively small nonprofit experiences a great influx of funds - especially if it amounts to more money than is required to help the victims.
A significant amount of the fundraising to help the victim's families in Orlando is running through Equality Florida via a GoFundMe account and the Central Florida Foundation through special funds created for this purpose. Both of these groups should be well positioned to deal with the influx and account for spending. That is a positive thing!
Where donors must be careful is in giving to funding accounts that are set up through various individuals. The intentions are almost always good, but the follow through can sometimes be difficult for someone who doesn't have direct access or connections to the victims. So if you are inclined to give to help the victims and their families in Orlando, please just take a few minutes to vet the charity or fund through which you are donating your money.
Here is a bit of an update on the Wounded Warrior issue I wrote about a few weeks back in "How Much Is Too Much, Extravagance In Fundraising". Though most agree that nonprofits should be able to invest money if future growth and opportunity, most still see a difference between future investment and abuse of fiscal authority. Ouster of Wounded Warrior CEO and COO Follows Preliminary Audit Findings
In February, Facebook launched a new tools to "engage people in their cause and amplify their goals."
Take a look! Facebook For Nonprofits
Click here to read this LinkedIn article. Employee morale and special events don't have to be at odds.
This TED Talk is a few years old, but asks a lot of important questions about how we invest in the work of nonprofits. Should we, in fact, create a separate category for investment in growth that does not reflect poorly in the ubiquitous "fundraising and management overhead" category that is so heavily evaluated now? Why is it acceptable to stick to the lemonade stand mentality instead of the Google mentality? Watch the TED presentation here.
This is not an endorsement in any way, but just an interesting article I saw this afternoon. A new app (and paid service that goes along with it) that allows you to embed donation options into a video on Facebook. It will be interesting to see if this grows legs!
These surveys can be a bit costly, but we're posting the sample here in case anyone can gain value from what is published in it.